Hey there!, I'm Victor Landa! 👋

• Successfully built an Exceptional Viable Product (EVP) for a cross-platform social media application (oneact.social) in 6 months, released in beta for US users.
• Developed personalized feeds with a ranking algorithm based on user preferences and several conditions, enhancing user engagement.
• Designed and implemented the app's main screens and functionalities, including Home, Sign Up, Topics, Search, Profile, Account, and Post.
• Implemented authentication with email and Google provider options, ensuring secure and flexible user onboarding.
• Created ranked feeds for Anchors (social topics) and state-specific location pages, allowing users to explore content based on locations and interests.
• Added functionality for saving posts, liking, commenting, and reporting, ensuring a comprehensive user experience.
• Built a search feature with backend support to find posts, users, topics, and locations effectively.
• Implemented Redis for caching, significantly improving application performance.
• Integrated PostHog for site analytics, providing insights into user behavior and app performance.
• Led the development of the first version of the mobile app using React Native and Expo.
• Proposed designs and conducted research for new features, ensuring their technical and functional viability.
• Deployed the application using Docker and AWS, with CircleCI for CI/CD automation.

Tech Stack:

• Frontend: Next.js, Tailwind, Sanity CMS, React Query, Zustand
• Backend: Node.js, Nest.js, AWS S3, Redis, Prisma, PostgreSQL, Supabase
• Mobile: React Native, Expo, Nativewind
• Deploy: AWS, Docker, Circle CI

• Develop and maintain full-stack web applications, from the user interface to server-side functionality.
• Collaborate with designers and other developers to translate business requirements into technical features.
• Write clean and efficient code to implement new features and enhance existing functionality.
• Conduct testing and debugging to ensure software quality.
• Convert UI/UX design wireframes into actual code that will produce visual elements ofthe application.
• Ensure that websites are responsive and work across various browsers and devices.
• Led the integration of Shopify applications into the headless website architecture,utilizing third-party APIs to extend functionality and optimize user engagement.
• Managed and continually developed the Sanity CMS, ensuring efficient contentmanagement and seamless workflow for the team.
• Implemented rigorous performance optimization strategies, focusing on improving
• Lighthouse and Core Web Vitals scores for enhanced user satisfaction.
• Introduced a subscription-based payment model, facilitating recurring product purchases and increasing customer retention.
• Leveraged geolocation data to dynamically tailor site content, providing personalized experiences for users across different regions.
• Established a robust data layer for advanced website tracking using
• Google Analytics and Segment, enabling comprehensive insights into user behavior and website performance.
• Executed SEO enhancements to elevate website visibility and drive organic traffic growth.
• Designed and developed the Account page for an intuitive and streamlined ecommerce user experience.
• Generated weekly A/B testing reports using Google Analytics and Netlify, leveraging data-driven insights for informed decision-making and iterative improvements.
• Integrated Klaviyo for effective customer email collection and engagement strategies, further enhancing customer communication and retention efforts.

• Developed Shopify applications using React, Next.js, GraphQL, Apollo, and Shopify Polaris to enhance e-commerce functionalities.
• Crafting Shopify Themes using HTML, Liquid, CSS, SASS, and JavaScript, following the BEM methodology.
• Building WordPress sites using HTML, CSS and JavaScript.
• Assumed the role of frontend team leader, providing leadership and mentorship to foster
  a collaborative and high-performing development team.

• Developed and maintained Shopify Themes.
• Integrated Shopify applications into websites to address customer requirements and
  enhance functionality.
• Built applications for Shopify stores using React, MongoDB, Express, and Node.js,
  contributing to a seamless user experience.
• Provided mentorship to teammates through hands-on practice and pair programming,
  fostering collaborative skill development within the team.